Why form a company for Amazon US?
A US company is not a legal requirement for selling on Amazon.com. Amazon also accepts individual accounts with a Turkish address and a Turkish tax ID. Even so, most sellers who aim to scale form a US company within their first twelve months, because the cost of continuing as an individual shows up separately at every layer of the operation.
The first reason is liability protection. An LLC separates the company's debts and obligations from your personal assets. In a market where product liability claims reach serious figures, that separation is not a theoretical detail. The second reason is payment infrastructure: solutions like Mercury, Relay, Wise Business and Payoneer, plus direct access to US cards through Stripe, generally require a US legal entity and an EIN. The third reason is the supplier and logistics side; prep centers, 3PLs and freight forwarders inside the US prefer to contract with a US company, and some will only work that way.
The fourth reason is brand protection. Trademark registration through the USPTO and the subsequent Amazon Brand Registry enrollment run more cleanly on the operational side when handled through a US company. A caveat is needed here: having formed a company in the US does not remove the USPTO's attorney requirement. What matters is where the company's principal office sits; if your company is managed from Turkey, you count as a foreign domiciled applicant before the USPTO and you must file your trademark application through a US licensed trademark attorney. This point varies by individual and by the company's actual center of management, and there is no one size fits all answer.
The fifth reason is exit and growth scenarios. When you want to sell your Amazon business, raise investment or talk to an aggregator, the first thing the buyer side looks at is a clean legal entity, orderly books and a transferable seller account. Building that structure after the fact is always more expensive than building it correctly from day one.
- Liability protection: product liability and commercial debts are separated from personal assets
- Payment infrastructure: the EIN unlocks US fintech accounts, Stripe and Payoneer integrations
- Supplier access: US based 3PLs, prep centers and wholesalers prefer working with a US company
- Brand protection: USPTO registration and the Brand Registry process run more predictably
- Transferability: a structure that is easy to hand over to a buyer and can be audited